Marketing Management

3 Credits

This course provides an understanding of the principles and processes of marketing, as well as understanding the importance of marketing to the success and survival of the company.

The subject matter in this course include: basic concepts and policies in the preparation of the marketing mix, including product strategy, pricing, promotion and distribution channels, as well as its influence on the success and survival of the company.

After following this course, students are expected to understand and apply the principles of marketing as well as making it as a material consideration in the field of marketing decision making in business organizations, taking into account the challenges and dynamics facing the company.

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