||The core idea of communication process is the existence of message or content to be delivered from sender to receiver. In communication business, this content is a commodity that has economic values, so that it can become value driver of the communication business itself. Therefore; ability to package the message to be a valuable content becomes essential. Mastery towards the course should be a core competence a communication business manager should have.
||Training skills in producing content completely, so that the content becomes impressive and valuable.
||Students are able to produce content work by using ICT media, practice content prototype based on audience response, use content development methods in group project and choose digital media platform.
||Content for television and radio, content for printed media, customized content, content for children, creativity, technical movie, music and backsound, color and tone, integration of content into ICT media, and project presentation.