Media Business Marketing

3 Credits
DESCRIPTIONThe course will discuss main problems including value exploration, value creation, value communication, value delivery, value enhancement, and growing value.
LEARNING OBJECTIVESAt the end of the course, students are able to analyze media company strategy plan.
COMPETENCIESStudents are able to explain media business field, count customer experience & value creation, find competitor analysis & source of advantage, separate value based pricing & amp; cost coverage, compare marketing communication & amp; customer response, and make strategic market plan scheme.
SUBJECTMedia business field, media marketing analysis, value creation, competitor analysis, marketing channel & mapping, and media business marketing strategy.

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