Media Business Marketing

3 Credits


ICT International
DESCRIPTION The course will discuss main problems including value exploration, value creation, value communication, value delivery, value enhancement, and growing value.
LEARNING OBJECTIVES At the end of the course, students are able to analyze media company strategy plan.
COMPETENCIES Students are able to explain media business field, count customer experience & value creation, find competitor analysis & source of advantage, separate value based pricing & amp; cost coverage, compare marketing communication & amp; customer response, and make strategic market plan scheme.
SUBJECT Media business field, media marketing analysis, value creation, competitor analysis, marketing channel & mapping, and media business marketing strategy.

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