Marketing Management

August 1, 2016
4 credits
DESCRIPTIONThis course provides Studentss concept of marketing management including the aspect of management and marketing, instrument and marketing analysis, decision of marketing mix, developing the strategy and the plan of marketing program in organization
LEARNING OBJECTIVESAt the end of the class, Studentss are expected to be able to implement marketing management concept in organization
COMPETENCIESAfter taking this course, Studentss are expected to be able to explain the scope of marketing management concept in some organization, to mention sample of marketing concept in some organization, to develop marketing management concept related to consumer. They also can enlighten proper marketing strategy, demonstrate concept of integrated marketing channel, link marketing communication with marketing mix properly, and make marketing plan in some organization
SUBJECTMarketing management, customer relationship, marketing strategy, making offering price, giving the value, communicate the value, and marketing program