Intermedia Business Process

3 Credits
DESCRIPTIONThe course provides students with abilty to be ready in managing communication media business, based on practical issues pertaining to business in media, concepts, and processs in management of a communication media company
LEARNING OBJECTIVESAfter the course, students are able to manage a communciaiton media business.
COMPETENCIESStudents are able to identify various kinds of communication media business, identify core process of traditional media, development, challenge and development of model business in communication media business, understand the development of content generation process, understand media marketing strategy in order to win audiences’ attention, understand effective chain supply management in communication media business, explain examples in communication media business and its development, challenge, content generation, marketing strategy and chain supply management, as well as explain examples of communication media business and its development.
SUBJECTVarious Communication Media Business Rebalancing Media Value Chain, Creating and Leveraging Innovative Content, Fight For Customer Attention, End to End Supply Chain Management, Examples of Communicaiton Media Business Process and Examples of Communication Media Business Process.

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