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e-Marketing

ID:
SM791054
CREDIT:
4 Credits

Categories

ICT International
DESCRIPTION E-marketing subject discusses the utilization of electronic methods in marketing. Utilization electronic method can increase the efficiency & effectiveness of marketing strategy. It impacts new business model which improves competitiveness, customer value in order to optimize customer satisfaction.
LEARNING OBJECTIVES After attending this subject, students will be able to analyze E-marketig management
COMPETENCIES Students are able to understand E-marketing concept &context, calculate company environment and createE-marketing strategy and analyze E-marketing management.
SUBJECT E-marketing In Konteks, E-marketing Envoronment And Strategy, dan E-marketing Management

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