| DESCRIPTION | E-marketing subject discusses the utilization of electronic methods in marketing. Utilization electronic method can increase the efficiency & effectiveness of marketing strategy. It impacts new business model which improves competitiveness, customer value in order to optimize customer satisfaction. |
| LEARNING OBJECTIVES | After attending this subject, students will be able to analyze E-marketig management |
| COMPETENCIES | Students are able to understand E-marketing concept &context, calculate company environment and createE-marketing strategy and analyze E-marketing management. |
| SUBJECT | E-marketing In Konteks, E-marketing Envoronment And Strategy, dan E-marketing Management |
