Trading Strategy of Export Import

3 Credits

This course gives knowledge about techniques and comprehensive application of the strategy of import-export trade.

The subject of this course include: the theory of international trade, the general procedure of export-import, export market penetration strategy, trade promotion, the concept of potential products and services. It will also include the way to develop a culture-based creative economy regarding the effort to improve export activities and opportunities to apply all the theories and strategies of developing export- import.

After following this course, students are expected to have the ability to explain the theory of international trade and the general procedure of export and import activities in goods and services, identify barriers in the export and import activities, describe export market penetration strategies, explain the concept of trade promotion and potential products and services, as well as explain the development of culture-based creative economy.

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