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Specialization Option 4

CREDIT:
3
Product Knowledge Concepts & Price This course provides the knowledge, techniques, and comprehensive application of product knowledge and price concepts.

This course discusses the decision making material products, new product development, the factors to be considered when determining the price, the effort to build customer value, and consumer behavior that affect the product and pricing decisions.

After following this course, students can understand the decision-making product, describing the development of new products, describes diperimbangkan factor when determining the price of the product, and be able to explain consumer behavior affecting product decisions and product pricing.

Transportation Management This course provides the knowledge and insight about the management of transport, as a means of supporting the operational activities of the company. This course discusses the management of transport as a means of supporting the operational activities of the company include: the management of transport for the distribution of products, the calculation of the cost of freight rates for basic analysis of the price of the product, as well as the transportation requirements for the operations of other companies.

After following the courses, the students can explain aspects and the importance of transport management for all operational activities of the company, among others, include: transportation activities for product distribution, analysis of tariff calculation transportation costs to determine the price of the product, as well as the transport needs for the operational activities of the company other.

International Business This course will equip students with the knowledge of the theory and practice of international trade. Highlights of this course include: international business environment, benuk-shape international business activities, free trade and constraints, import-export procedures, global strategy to enter international business, international cooperation, the system of payment in international trade, as well as the international monetary system.

After following this course, students will be expected to have knowledge and understanding of the theory and practice of international trade.

Import Export Trading Strategies This course provides knowledge about the technique and the comprehensive application of the strategy of import-export trade. Highlights of this course include: the theory of international trade, a common procedure of export and import, market penetration strategy of export, trade promotion, product concepts and potential service and how to develop a creative economy based culture in an effort mengembangankan export and can apply all the theory and strategy of export development import.

After following this course, the student is expected to have the ability to explain the theory of international trade and the general procedure of activity of export and import of goods and services, identify barriers in import-export and explain the strategy of penetrating the export market, describes the concept of trade promotion and product concepts as well as services potential, as well as explaining the development of culture-based creative economy.

Retail Management This course aims to provide knowledge about the management of the retail business in various sectors, types, and scale. Highlights of this course is to learn about the importance of the retail mix, competitive positioning strategy, planning shop (store), product specifications, as well as the design layout and service stores.

After following this course, the student can explain about the management of the retail business, retail and merchandising strategies, and be able to explain the concept of the development and management of stores (store) retail

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