Sales Force Management

3 Credits

This course equips students with the knowledge of the management of the sales force, as well as skills in making a report on the company’s sales activities in marketing the product.

The course material contains characteristic features regards sales person profession; the role of perception, recruitment, training, motivation, and compensation system for sales person; sales activities; demand estimates; sales performance; and sales analysis.

After attending these courses, students are expected to be able to market the products as per the rules of sales management.

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