This course learns the basics philosophy of business activities, which is a human social and cultural activity.
In this course, business activity is seen as a manifestation of human life force (vital impetus) to sustain life, a good life and improved towards a better life again (to keep alive, to live well, and to live better). The market is seen as a relevant institution to realize this life through the division of labor (division of labor) whichis efficient, and exchange (exchange) that benefit all parties. Profit is seen as “the goal” in order to achieve life goals are to maintain life, a good life and improved towards a better life again (to keep alive, to live well, and to live better). The nature of the business itself presupposes “the other welfare” (prosperous other). Business activities will not run or will be very exclusive when other people do not prosper. The purpose of business is the “common good” or the achievement of “life purpose” of all parties. Humans as economic beings (homo economicus) must be placed in the context of a holistic, that man as a rational being (animal rationale) and as a social being (enssociale)
After following this course, students can understand and appreciate that the business activity is of human social and cultural activities.