Product Knowledge & Price Concepts

This course provides the knowledge, techniques, and comprehensive application of product knowledge and price concepts.

This course discusses the required material for product decision making, new product development, and the factors that should be considered when determining the price, as well as the effort to build customer value and consumer behaviours that affect the product and pricing decisions.

After following this course, students are able to understand the decision-making product, describe the development of a new product, explaining the factors that are considered when determining the price of the product, and be able to explain consumer behaviours that influence product decisions and product pricing.