| DESCRIPTION | The course will discuss main problems including value exploration, value creation, value communication, value delivery, value enhancement, and growing value. |
| LEARNING OBJECTIVES | At the end of the course, students are able to analyze media company strategy plan. |
| COMPETENCIES | Students are able to explain media business field, count customer experience & value creation, find competitor analysis & source of advantage, separate value based pricing & amp; cost coverage, compare marketing communication & amp; customer response, and make strategic market plan scheme. |
| SUBJECT | Media business field, media marketing analysis, value creation, competitor analysis, marketing channel & mapping, and media business marketing strategy. |
