Learning Objectives :
Studying the process of managing the marketing function within the company. Starting from an analysis of market opportunities, market targeting, design strategies, design programs to manage the efforts of marketing. The discussion includes the selection targeting market segmentation basis, segment evaluation to determine your target market.
Understand and capable of running the marketing function within the company in identifying opportunities, defining target markets, formulating strategies and marketing programs as well as being able to control and develop other marketing efforts
Differentiation strategy, positioning, marketing strategy based on market share and the size of the product life siklusi (PLC), the concept of marketing mix 4P, 7P and 9P, marketing concepts to the service sector, and international marketing (global).