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Green Marketing

ID:
SM592024
CREDIT:
4 Credits

Categories

ICT International
DESCRIPTION This course is aimed to create “Green Marketing Strategy” concept in organization or company by applying marketing strategy.
LEARNING OBJECTIVES By the end of the course, students will be able to design Green Marketing concept in organization or company.
COMPETENCIES After taking the course, students will be able to connect the general overview of Global Marketing with Green Marketing, to prove the importance of Green Marketing application in business levels and its application, analyze the communication value strategy from “Green marketing opportunity” toward conventional marketing strategy in company, to compare the conventional marketing and choose the opportunity of Green Mareting in company implementation, and criticize the strategy aspects which develop credibility of Grren marketing product.
SUBJECT Introduction to Green Marketing, Environment and Consumption, The Environmental Effects on Consumption, Discovering Value via Market Analysis, Communicating value via Integrated Marketing Programs, Producing Value via Innovation, Delivering Value via Sutainable Supply Cycle Strategies, The Role of Household Consumption, The Role of Industrial Consumption, danThe Role of Industrial Consumption Green Marketing and Sustainibility Reporting

General introduction of Green Marketing, Environmet and Consumption, The Environmental Effects on Consumption, Discovering Value via Market Analysis, Communicating value via Integrated Marketing Programs, Producing Value via Innovation, Delivering Value via Sutainable Supply Cycle Strategies, The Role of Household Consumption, The Role of Industrial Consumption, danThe Role of Industrial Consumption Green Marketing and Sustainibility Reporting

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