DESCRIPTION | CREATIVE THINKING IN BUSINESS sharpens students’ creative thinking as an individual and as a group as well as encourages students to implement it in order to develop creative products. |
LEARNING OBJECTIVES | After taking the courses, students are able to produce creative product prototypes in a group. |
COMPETENCIES | By By studying the subjects, students are able to:- Describe the basic concepts of creativity – Describe various creative thinking techniques – Create alternative concepts in creative product either individually or as a group – Relate the concepts in creative products with customers’ problems in a group – Evaluate concepts in creative products in a group – Design creative product prototypes in a group – Produce creative product prototypes in a group |
SUBJECT | Basic Concepts in creativity, Creative thinking techniques, Developing creative product concepts, Developing customer based creative product concepts, Testing creative product concepts, Creative Product Prototype Design, and Creative product prototype production |