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Business Media Management

ID:
SM462013
CREDIT:
4 Credits

Categories

ICT International
DESCRIPTION The course will discuss the management of business in various media usually used in mass communication, development of media industry and core competence that each media should have.
LEARNING OBJECTIVES At the end of the course, students are able to analyze media business management in Indonesia.
COMPETENCIES Students are able to describe business process, mass communication, two sided market in media, media characteristic, compare web 2.0 and 3.0 and globalization process of communication media.
SUBJECT Business process, mass communication, two sided market in media, media characteristic, comparing web 2.0 and 3.0, as well as communication media globalization process

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