| DESCRIPTION | The course will discuss the management of business in various media usually used in mass communication, development of media industry and core competence that each media should have. |
| LEARNING OBJECTIVES | At the end of the course, students are able to analyze media business management in Indonesia. |
| COMPETENCIES | Students are able to describe business process, mass communication, two sided market in media, media characteristic, compare web 2.0 and 3.0 and globalization process of communication media. |
| SUBJECT | Business process, mass communication, two sided market in media, media characteristic, comparing web 2.0 and 3.0, as well as communication media globalization process |
