| DESCRIPTION | This course provides an overview about strategic management, integration of strategic development process. |
| LEARNING OBJECTIVES | After taking the course of Strategic Management, students are expected to be able to analyze the applied strategy in a company. |
| COMPETENCIES | Students are able to identify the basic concept of strategic management, vision and mission statement and corporate or industry environment, develop the company’s target and alternative strategy, formulating the alternative strategy which is appropriate with the company, creating the the implementation formula and strategy evaluation as well as presenting the result of company’s strategic analysis from the cases. |
| SUBJECT | Basic concept of Strategic Management, Vision, Mission and Environment Company/Industry, Company’s target, alternative Optional Strategy international strategy, implementation formula and strategic evaluation as well as discussion.
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