This course provides an understanding of the principles and processes of marketing, as well as understanding the importance of marketing to the success and survival of the company. The subject material of this lecture includes: concepts and basic policies in the preparation of the marketing mix, which includes product strategy, pricing, distribution channels and promotion, as well as its influence on the success and survival of the company.
After following this course, students are expected to understand and apply the principles of marketing and making it as consideration in decision making for marketing in business organizations, by considering challenges and dynamics which are faced by the company.
