| DESCRIPTION | This subject covers the basic communication concept of integrated marketing, process, tools, marketing communication strategy, and the skill to apply them within planning and controlling of marketing communication activity. |
| LEARNING OBJECTIVES | After attending IMC subject, students will be able to evaluate the effectiveness of marketing communication. |
| COMPETENCIES | After taking the subject, students will be able to describe the scope of marketing communication, formulate marketing communication management, demonstrate tools for marketing communication, choose media of marketing communication, and evaluate the effectiveness of marketing communication. |
| SUBJECT | The scope of marketing communication, marketing communication management, Tools of Marketing communication, Media of Marketing Communication, and Evaluation of Marketing communication. |
