| DESCRIPTION | The course provides students ability to conduct research on media effect, find the needs and intersts of customers towards programs in communciaiton media business as well as the effect of media towards audiences. |
| LEARNING OBJECTIVES | After the course, students are able to understand how to understand audience and know the effect of media to audience. |
| COMPETENCIES | Understand mass communication, audience concept, popular culture, mass media research method, the use of media in terms of audience, identity and type of mass audience, media ethnography, fans, media effect and effects of technology development particularly within the emergence of new media. |
| SUBJECT | Mass communication, audience typology, youth audience, content analysis, practice with audience and media usage, mass audience, media ethnography, fans, media effect research, media hostility effect, contextualitity in media, media persuasion effect, media stereotype effect and new technology effect. |
