Marketing Management System

ID:
IEG2J3
CREDIT:
3

Categories

Information System Engineering , IS Sem 5
Studying the process of managing marketing functions within the company. Starting from the analysis of market opportunities, determination of target market, design strategies, design programs to manage marketing efforts. Discussion on determining the target market segmentation base includes the selection, evaluation segment, until the determination of the target market. While the discussion of marketing strategies include differentiation strategy, positioning, marketing strategy based on the size of the market share and product life cycle (PLC). Marketing programs will be discussed including the concept of marketing mix 4P, 7P and 9P. At the last meeting discussed several marketing concept for the service sector and international marketing (global).

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