| DESCRIPTION | The course will discuss mobile content development. |
| LEARNING OBJECTIVES | At the end of course, students can understand and comprehend ecosystem in content business chain in mobile telecommunication network, business potentials of mobile content, content procurement, distribution and its commercialization. |
| COMPETENCIES | Introducing and knowing system and types of mobile content, market concept of mobile aplication, development system of mobile application, mobile technology trend, mobile content protection system, mobile advertising and payment system, content application triggered by user, product development, mobile content innovation strategy, analysis of marketing strategy, innovation, pricing, and commencialization plan as well as distribution of mobile content application product. |
| SUBJECT | General introduction of mobile content, mobile content business, mobile application development system, trend in mobile technology and telecommunicaiton industry strategy, content and copyright protection, mobile payment system, mobile advertising system, UGC and user experience, new product development, product innovation strategy, fast to market or fast follower strategy, innovation context: human, management, and organization, pricing strategy, commercialization and distribution |
