| DESCRIPTION | The course offers students ability to understand marketing management in telecommunication business based on the introduction of concepts, understanding towards required theories as well as the implementation as to analyze the current business. |
| LEARNING OBJECTIVES | At the end of the course, students are able to show the relation between marketing concepts in telecommunication business as well as the business they learned and the current company business / operation |
| COMPETENCIES | After the course, students are able to identify current HiTech marketing, explain telecommunication service field, market profiling, targeting, corporate branding, value creating for technology and service, value creation for pricing, tariff and branding, value communication with imc, delivering value, enhancing value, enhancing sdm and crm, maintaining value and innovation. |
| SUBJECT | Telecommunication service business field, market profiling and targeting, corporate branding, value creating, value communication, delivering value, enhancing value, maintaining value, service development and innovation. |
