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This course will equip students with the knowledge and understanding of the phenomenon, and sufficient methodological capabilities in the field of study of the phenomena encountered in the business world.
This course discusses the understanding of the basics of research and methodology, modeling (developed according to the purpose and usefulness), preparation and testing research design, sampling, data collection techniques, the manufacture of research and measurement instruments, as well as processing techniques and data analysis research.
After following this course, students are expected to have the ability to capture the phenomenon in the business, testing it through research, and use it for business purposes.
