Batch 2: Entrepreneurship ATU-Net Mobility Program 2022
Batch 2: Entrepreneurship ATU-Net Mobility Program 2022. Batch 2 Entrepreneurship ATU-Net Mobility Program officially launched on Saturday, April 16th, 2022, participated by hundreds of students from various universities. Considering the high enthusiasm of the participants in the previous batch, the ATU-Net team including Telkom University-Indonesia, Shibaura Institute of Technology (SIT)-Japan, Universiti Teknologi MARA-Malaysia (UiTM), and Cebu Technological University (CTU)-Philippines initiated to held batch 2 of Online Mobility Program with the same theme, namely Entrepreneurship. Unexpectedly, the participants who registered for batch 2 coming from Indonesia, Malaysia, Japan, and Philippines exceeded the participants in the previous batch. This shows that in this batch, participants are very enthusiastic about the topic of entrepreneurship considering that in the current era, being an entrepreneur, especially a digital entrepreneur, has a great opportunity to succeed.
Similar to the previous batch, this batch 2 Entrepreneurship ATU-Net Mobility Program is designed in a form of short program which covers 14 meetings involving lectures session, individual & group assignments, Business Plan projects, and presentation session. The subject in batch 2 provides participants with technological knowledge about entrepreneurship as well as the skills to turn such knowledge into practice. The teaching and learning (T&L) activities include case study and field work with the aim to inculcate entrepreneurship values and entrepreneurship acculturation with a view to successfully launch and subsequently manage their enterprises. In this batch, participants will also be exposed with the support systems available or government agencies in starting new ventures, including the tactics commonly employed by entrepreneurs starting a business. The subject of this batch allows participants to critically evaluate business in terms of technical feasibility, investment potential, and risks.
Batch 2: Entrepreneurship ATU-Net Mobility Program 2022 Learning Outcome
Through joining batch 2 Entrepreneurship ATU-Net Mobility Program, participants are expected to gain following learning outcome:
- Able to apply the concept and importance of entrepreneurship to real world situation.
- Able to demonstrate the techniques in digital entrepreneurship practiced by entrepreneurs to market a business.
- Able to choose suitable business idea and process in developing a business plan for a small business.
The following is schedule of batch 2 Entrepreneurship ATU-Net Mobility Program
| Meeting | Date | Batch 2 Topic | Organizer |
| 1 | April 16th, 2022 (Batch 2) | Introduction to Entrepreneurship and Business environment ● Concept of entrepreneurship ● Entrepreneurial Process ● Characteristics and attributes of entrepreneurs ● Conventional Entrepreneurship vs Digital Entrepreneurship | UniMAP (Malaysia) |
| 2 | April 23rd, 2022 (Batch 2) | Ideation and Business Model Canvas ● Idea generation and innovation ● Techniques for generating business ideas ● Search Engine Optimization (SEO) ● Transformation of ideas into business opportunities ● Business start-ups ● Introduction to Go-ecommerce Platform | UniMAP (Malaysia) |
| 3 | May 14th, 2022 (Batch 2) | Forms of Business Ownership ● Types of business entity ● Ethics, Professionalism and Social Responsibility ● Intellectual Property, trade secret, patents and copyright | Telkom University (Indonesia) |
| 4 | May 21st, 2022 (Batch 2) | Marketing Planning for Business Start-ups – Part 1 ● Marketing concept ● Marketing segment, target customers and positioning ● Marketing plan ● Marketing mix | UiTM (Malaysia) |
| 5 | May 28th, 2022 (Batch 2) | Marketing Planning and Business Start-ups – Part 2 ● Social Media Marketing ● Facebook for Business ● Instagram for Business ● Marketing Budget ● Quiz 1 | UniMAP (Malaysia) |
| 6 | June 4th, 2022 (Batch 2) | Organizational management for business start-ups ● Organizational mission, vision and objectives ● Organizational structure ● Human resource management ● Organizational financial planning | Telkom University (Indonesia) |
| 7 | June 11th, 2022 (Batch 2) | Operational management for business start-ups ● Location planning ● Process design, sourcing and layout ● Production planning and capacity management ● Operational budget | Telkom University (Indonesia) |
| 8 | June 18th, 2022 (Batch 2) | International Business Start-Up ● Business Planning & development ● International marketing | SIT (Japan) |
| 9 | June 25th, 2022 (Batch 2) | Financial Planning for business start-ups ● Pricing and credit strategies ● Creating a successful financial plan ● Quiz 2 (Organized by Telcom University) | Telkom University (Indonesia) |
| 10 | July 2nd, 2022 (Batch 2) | Financial planning for business start-ups ● Ratio analysis ● Managing cash flow | UiTM (Malaysia) |
| 11 | July 9th, 2022 (Batch 2) | Sources of Financing: Equity and Debt ● Financing a Business ● Equity Financing ● Debt Capital and Credit | CTU (Philippines) |
| 12 | July 16th, 2022 (Batch 2) | Choosing the Right Location ● Developing and Designing the Right Location ● Managing and Evaluating the Right Location ● Additional Perspectives on Choosing the Right Location | CTU (Philippines) |
| 13 | July 23rd, 2022 (Batch 2) | Global aspects of entrepreneurship ● Quiz 3 (organized by UiTM) | SIT (Japan) |
| 14 | July 30th, 2022 (Batch 2) | Presentation | Together |
The 1st meeting of batch 2 Entrepreneurship ATU-Net Mobility Program was delivered by Ts. Ahmad Zulhusny Rozali, a lecturer of Universiti Malaysia Perlis (UniMAP), Malaysia. Dr Zulhusny shared about introduction to Entrepreneurship and Business environment. According to his presentation, becoming an entrepreneurship is both a challenge and a great opportunity, and it takes certain qualities to be successful. But remember, “there’s no right or wrong way to be an entrepreneur. The difference is the characteristic and behaviors (experimentation, persistence, and innovation) that entrepreneur must have to be the successful one. Note the 10 characteristics of a successful entrepreneur: 1) Creativity, 2) Professionalism, 3) Risk-taking, 4) Passion, 5) Planning, 6) Knowledge, 7) Social Skills, 8) Open-mindedness towards learning, people, and even failure, 9) Empathy, 10) Customer-oriented.
Don’t forget to join 2nd meeting of batch 2 Entrepreneurship ATU-Net Mobility Program on April 23rd, 2022 with the topic of Ideation and Business Model Canvas. See you!(IO)***
