Batch 2: Entrepreneurship ATU-Net Mobility Program 2022

Batch 2: Entrepreneurship ATU-Net Mobility Program 2022

Batch 2: Entrepreneurship ATU-Net Mobility Program 2022. Batch 2 Entrepreneurship ATU-Net Mobility Program officially launched on Saturday, April 16th, 2022, participated by hundreds of students from various universities. Considering the high enthusiasm of the participants in the previous batch, the ATU-Net team including Telkom University-Indonesia, Shibaura Institute of Technology (SIT)-Japan, Universiti Teknologi MARA-Malaysia (UiTM), and Cebu Technological University (CTU)-Philippines initiated to held batch 2 of Online Mobility Program with the same theme, namely Entrepreneurship. Unexpectedly, the participants who registered for batch 2 coming from Indonesia, Malaysia, Japan, and Philippines exceeded the participants in the previous batch. This shows that in this batch, participants are very enthusiastic about the topic of entrepreneurship considering that in the current era, being an entrepreneur, especially a digital entrepreneur, has a great opportunity to succeed.

Similar to the previous batch, this batch 2 Entrepreneurship ATU-Net Mobility Program is designed in a form of short program which covers 14 meetings involving lectures session, individual & group assignments, Business Plan projects, and presentation session. The subject in batch 2 provides participants with technological knowledge about entrepreneurship as well as the skills to turn such knowledge into practice. The teaching and learning (T&L) activities include case study and field work with the aim to inculcate entrepreneurship values and entrepreneurship acculturation with a view to successfully launch and subsequently manage their enterprises. In this batch, participants will also be exposed with the support systems available or government agencies in starting new ventures, including the tactics commonly employed by entrepreneurs starting a business. The subject of this batch allows participants to critically evaluate business in terms of technical feasibility, investment potential, and risks.

Batch 2: Entrepreneurship ATU-Net Mobility Program 2022 Learning Outcome

Through joining batch 2 Entrepreneurship ATU-Net Mobility Program, participants are expected to gain following learning outcome:

  1. Able to apply the concept and importance of entrepreneurship to real world situation.
  2. Able to demonstrate the techniques in digital entrepreneurship practiced by entrepreneurs to market a business.
  3. Able to choose suitable business idea and process in developing a business plan for a small business.

The following is schedule of batch 2 Entrepreneurship ATU-Net Mobility Program

MeetingDateBatch 2 TopicOrganizer
1April 16th, 2022 (Batch 2)Introduction to Entrepreneurship and Business environment

● Concept of entrepreneurship

● Entrepreneurial Process

● Characteristics and attributes of entrepreneurs

● Conventional Entrepreneurship vs Digital Entrepreneurship

UniMAP (Malaysia)
2April 23rd, 2022 (Batch 2)Ideation and Business Model Canvas

● Idea generation and innovation

● Techniques for generating business ideas

● Search Engine Optimization (SEO)

● Transformation of ideas into business opportunities

● Business start-ups

● Introduction to Go-ecommerce Platform

UniMAP (Malaysia)
3May 14th, 2022 (Batch 2)Forms of Business Ownership

● Types of business entity

● Ethics, Professionalism and Social Responsibility

● Intellectual Property, trade secret, patents and copyright

Telkom University (Indonesia)
4May 21st, 2022 (Batch 2)Marketing Planning for Business Start-ups – Part 1

● Marketing concept

● Marketing segment, target customers and positioning

● Marketing plan

● Marketing mix

UiTM (Malaysia)
5May 28th, 2022 (Batch 2)Marketing Planning and Business Start-ups – Part 2

● Social Media Marketing

● Facebook for Business

● Instagram for Business

● Marketing Budget

● Quiz 1

UniMAP (Malaysia)
6June 4th, 2022 (Batch 2)Organizational management for business start-ups

● Organizational mission, vision and objectives

● Organizational structure

● Human resource management

● Organizational financial planning

Telkom University (Indonesia)
7June 11th, 2022 (Batch 2)Operational management for business start-ups

● Location planning

● Process design, sourcing and layout

● Production planning and capacity management

● Operational budget

Telkom University (Indonesia)
8June 18th, 2022 (Batch 2)International Business Start-Up

● Business Planning & development

● International marketing


SIT (Japan)
9June 25th, 2022 (Batch 2)Financial Planning for business start-ups

● Pricing and credit strategies

● Creating a successful financial plan

● Quiz 2 (Organized by Telcom University)

Telkom University (Indonesia)
10July 2nd, 2022 (Batch 2)Financial planning for business start-ups

● Ratio analysis

● Managing cash flow

UiTM (Malaysia)
11July 9th, 2022 (Batch 2)Sources of Financing: Equity and Debt

● Financing a Business

● Equity Financing

● Debt Capital and Credit

CTU (Philippines)
12July 16th, 2022 (Batch 2)Choosing the Right Location

● Developing and Designing the Right Location

● Managing and Evaluating the Right Location

● Additional Perspectives on Choosing the Right Location

CTU (Philippines)
13July 23rd, 2022 (Batch 2)Global aspects of entrepreneurship

● Quiz 3 (organized by UiTM)

SIT (Japan)
14July 30th, 2022 (Batch 2)PresentationTogether


The 1st meeting of batch 2 Entrepreneurship ATU-Net Mobility Program was delivered by Ts. Ahmad Zulhusny Rozali, a lecturer of Universiti Malaysia Perlis (UniMAP), Malaysia. Dr Zulhusny shared about introduction to Entrepreneurship and Business environment. According to his presentation, becoming an entrepreneurship is both a challenge and a great opportunity, and it takes certain qualities to be successful. But remember, “there’s no right or wrong way to be an entrepreneur. The difference is the characteristic and behaviors (experimentation, persistence, and innovation) that entrepreneur must have to be the successful one. Note the 10 characteristics of a successful entrepreneur: 1) Creativity, 2) Professionalism, 3) Risk-taking, 4) Passion, 5) Planning, 6) Knowledge, 7) Social Skills, 8) Open-mindedness towards learning, people, and even failure, 9) Empathy, 10) Customer-oriented.

Don’t forget to join 2nd meeting of batch 2 Entrepreneurship ATU-Net Mobility Program on April 23rd, 2022 with the topic of Ideation and Business Model Canvas. See you!(IO)***

Batch 2 Entrepreneurship ATUNet Mobility Program