| Course Code | 61404 |
| Course Name | Marketing Management |
| Department Head | Ganjar Mohamad Disastra, S.H., MM |
| Department Secretary | |
| Address | Jl. Telekomunikasi No. 1 – Terusan Buah Batu |
| Post Code | 40259 |
| City | Kab. Bandung |
| Telephone Number | +6222 522 4137 |
| Facsimile Number | +6222 522 4138 |
| Email Address | dmm@telkomuniversity.ac.id |
| Website | dmm.telkomuniversity.ac.id |
| Title given | A.Md |
| Brief Description | D3 Marketing Management Program officially opened in academic year of 2007/2008 in line with the changing status of Business Management Telkom College becomes Telkom Institute of Management according to decision of National Minister Education No. 64 / D / 08 dated March 28, 2008. The preparation of the vision and mission of the study program conducted by considering the suitability of accounting needs and the current market adjustments with the vision and mission of the institution, so that later the achievement of the study program will lead to the goal of the institution itself. Based on the vision and mission of the study program, the graduation produced will have the competence in diagnosing, solving problems in the field of marketing management, and contributing in knowledge-based telecommunications and informatics development. This refers to the business informatics market needs which is currently growing rapidly. |
| Vision | Being the center of knowledge development, excellence and prominent applied technology’s skills in Marketing Management fields in ASEAN in 2018. |
| Mission | Carrying out vocational education, research and community service in Marketing Management’s fields and appropriate quality-based on ICT in producing independent and entrepreneurial graduation. |
| Course Competence | - Being able to choose and use appropriate methods of marketing research to conduct marketing research companies;
- Being able to choose and use appropriate methods of marketing for the company’s marketing activities and maintaining relationships with customers;
- Able to operate the software in presenting, controlling, and taking the responsibility of accounting information for enterprise marketing.
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| Learning Outcomes | - Mastering the theory of knowledge and being able to choose the field of marketing management’s theory which can be applied in employment to resolve marketing problems as well as theoretical concepts and skills in conducting marketing management.
- Being able to choose and use appropriate methods of marketing research to conduct marketing research companies;
- Being able to choose and use appropriate methods of marketing for the company’s marketing activities and maintaining relationships with customers;
- Able to operate the software in presenting, controlling, and taking the responsibility of accounting information for enterprise marketing
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