This course equips students with the knowledge of the management of sales force, as well as skills in making a report on the company’s sales activities in marketing the product. The course material provides an overview understanding of the characteristics of the profession salesperson; the role of perception, recruitment, training, motivation and compensation system for the salesperson; sales activities; demand estimates; sales performance; and sales analysis.
After attending these courses, students are expected to be able to market the products according to the rules of sales management