{"id":10223,"date":"2020-10-20T14:52:20","date_gmt":"2020-10-20T07:52:20","guid":{"rendered":"https:\/\/io.telkomuniversity.ac.id\/?p=10223"},"modified":"2020-10-20T14:54:11","modified_gmt":"2020-10-20T07:54:11","slug":"consumers-perception-halal-products","status":"publish","type":"post","link":"https:\/\/io.telkomuniversity.ac.id\/id\/consumers-perception-halal-products\/","title":{"rendered":"Consumers\u2019 Perception toward Halal Products and Sustainable Halal Consumption, the 19th Online Joint Class Tel U & MMU"},"content":{"rendered":"

Consumers\u2019 Perception toward Halal Products and Sustainable Halal Consumption, the 19th Online Joint Class Tel U & MMU. The last session of the Online Joint Class between Telkom Universit<\/a>y and Multimedia University Malaysia was successfully held on October 20th<\/sup>, 2020. Dr. Abdullah Al Mamun Sarwar, a lecturer of Multimedia University Malaysia, and Ir. Farda Hasun, M.Sc, a lecturer of Telkom University discussed about Consumers\u2019 Perception toward Halal Products and Sustainable Halal Consumption, to a number of participants from both Indonesia and Malaysia.<\/p>\n\n\n\n

Currently, the demand for halal products\nis increasing along with the level of awareness of Muslim consumers about the\nimportance of the halal label on the products they consume\/use. With the\nincreasing demand for various halal products along with improved supply chain\nmanagement, it is a key factor that drives overall industry demand. According\nto Waqar Ahmed (2018), cited in Dr. Abdullah presentation, halal product is not\nonly related to the food but also to pharmaceuticals, cosmetics, health\nproducts, toiletries and medical devices as well as service sector components\nsuch as logistics, marketing, print and electronic media, packaging, branding,\nand financial.<\/p>\n\n\n\n

So, what is halal? The word \u201chalal\u201d is\nderived from Arabic language meaning \u201callowed\u201d or \u201cpermitted\u201d, (Ambali &\nBakar, 2014; Wilson & Liu, 2010). To make it more specially, halal refers\nacceptable activates based on the Holy Qur\u2019an. Halal concept instructs that\nproducers must also emphasize on the cleanliness and hygiene of the environment\nfrom raw materials to finished goods. Manufactures and marketers use the halal\ncertification and logo as a way to inform and to reassure their target\nconsumers that their products are halal and Shariah<\/em>\ncompliant. However, currently there is no single standard that is recognized\nworldwide. The worldwide Halal Council which monitors the various certification\nbodied has not been able to come up with a single standard for its members.<\/p>\n\n\n\n

Based\non Ms. Farda, in Islamic guidance, consumption is guided by several principles,\nincluding:<\/p>\n\n\n\n

  1. Shariah<\/em> principle, dealing with the aqidah<\/em> principle, scientific principle,\nand amaliah<\/em> principle.<\/li>
  2. Quantity principle, related to\nthe quantity consumption which has to be moderate not excessively or sparingly.<\/li>
  3. Consumption priority, dealing\nwith the priority level (primary, secondary, and tertiary) and fulfillment of\nbasic needs including zakat, infaq<\/em>,\netc.<\/li>
  4. Social principle, dealing with\nsharing principle without harming others.<\/li>
  5. Protection of the environment, related to the use of the\nenvironment without exploiting\/harming it.<\/li><\/ol>\n\n\n\n

    In conclusion, for industrial food makers, understanding of why and how consumers perceive halal food products will help them in increasing their knowledge and also maximize their profit in the market. Thus, this would be an opportunity for many manufactures, including food or other products manufactures (especially the non-Muslim manufactures) in tapping the Muslim market.(IO<\/a>)***<\/p>\n\n\n\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    Consumers\u2019 Perception toward Halal Products and Sustainable Halal Consumption, the 19th Online Joint Class Tel U & MMU. The last session of the Online Joint Class between Telkom University and Multimedia University Malaysia was successfully held on October 20th, 2020. Dr. Abdullah Al Mamun Sarwar, a lecturer of Multimedia University Malaysia, and Ir. Farda Hasun, […]<\/p>\n","protected":false},"author":3,"featured_media":10224,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news"],"_links":{"self":[{"href":"https:\/\/io.telkomuniversity.ac.id\/id\/wp-json\/wp\/v2\/posts\/10223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/io.telkomuniversity.ac.id\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/io.telkomuniversity.ac.id\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/io.telkomuniversity.ac.id\/id\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/io.telkomuniversity.ac.id\/id\/wp-json\/wp\/v2\/comments?post=10223"}],"version-history":[{"count":2,"href":"https:\/\/io.telkomuniversity.ac.id\/id\/wp-json\/wp\/v2\/posts\/10223\/revisions"}],"predecessor-version":[{"id":10226,"href":"https:\/\/io.telkomuniversity.ac.id\/id\/wp-json\/wp\/v2\/posts\/10223\/revisions\/10226"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/io.telkomuniversity.ac.id\/id\/wp-json\/wp\/v2\/media\/10224"}],"wp:attachment":[{"href":"https:\/\/io.telkomuniversity.ac.id\/id\/wp-json\/wp\/v2\/media?parent=10223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/io.telkomuniversity.ac.id\/id\/wp-json\/wp\/v2\/categories?post=10223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/io.telkomuniversity.ac.id\/id\/wp-json\/wp\/v2\/tags?post=10223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}