{"id":10134,"date":"2020-08-24T14:09:29","date_gmt":"2020-08-24T07:09:29","guid":{"rendered":"https:\/\/io.telkomuniversity.ac.id\/?p=10134"},"modified":"2020-08-24T14:09:34","modified_gmt":"2020-08-24T07:09:34","slug":"internet-marketing-joint-class","status":"publish","type":"post","link":"https:\/\/io.telkomuniversity.ac.id\/id\/internet-marketing-joint-class\/","title":{"rendered":"Internet Marketing, the 6th Online Joint Class Telkom University &#038; MMU"},"content":{"rendered":"<p>Internet Marketing, the 6th Online Joint Class <a href=\"http:\/\/telkomuniversity.ac.id\">Telkom University<\/a> &amp; MMU. Dr. Lew Sook Ling, a lecturer of Multimedia University Malaysia sucessfully delivered material: \u201cInternet Marketing\u201d on the 6<sup>th<\/sup> session of the Online Joint Class Telkom University &amp; Multimedia University Malaysia, supported by Passage 2 Asean in August 21<sup>st<\/sup>, 2020. In this session, Dr. Lew Sook Ling focused on helping the participants to examine many bases for market segmentation and the classifications and characteristics of several important e-marketing segments. Besides, in her lecture, Dr. Lew showed examples of product differentiation and positioning strategies for e-marketing. Therefore, the participants were very active and enthusiast in discussing various strategies for starting or developing businesses through internet marketing.<\/p>\n\n\n\n<p>Dr. Lew defined marketing segmentation is the process of\ngrouping individuals or business according to similarities in use, consumption,\nor benefits of a product or service. While for marketing targeting, Dr. Lew\nargued that it is a process of selecting marketing segments that are most\nattractive to the firm. There are three important markets for selling and\nbuying activities:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Business Market: marketing of\nproducts for use in the business operation, as components, or for sale<\/li><li>Government Market: federal, state,\ncounty, city, and other agencies.<\/li><li>Consumer Market: involving\nmarketing goods and services to end consumers.<\/li><\/ol>\n\n\n\n<p>Segmentation can be used for identifying and reaching the\nright people at the right time. It can be based on<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Geographic: city, district, state,\nregion, country<\/li><li>Demographic: age, income, gender,\neducation, ethnicity<\/li><li>Psychographics: activities,\ninterest, opinions, personality, values<\/li><li>Behaviours: benefit sought, usage\nlevel, online engagement level, user status<\/li><\/ol>\n\n\n\n<p>After making segmentation, it\u2019s time for targeting the\ncustomer. Marketers can decide which targets to serve online based on the\nresult of segmentation. Next is differentiation. It is what a company does to\nthe product to convince the market that the product has specific advantages.\nCompany can differentiate its offering along many dimensions, including product\ninnovation, mass customization, service differentiation, site atmospherics, and\nuser generated content.<\/p>\n\n\n\n<p>Last but not least is positioning. Positioning is a strategy to create a desired image for a company and its products in minds of chosen user segmentation. It aims to build a position on one or more bases that are relevant and important to the customer. It can be based on technology, product\/service\/benefit, user category, specific use, competitive position and integrator. Those are the highlighs of Dr. Lew\u2019s class. That was, surely, very interesting and brief presentation. See you on the next online joint class.(<a href=\"https:\/\/io.telkomuniversity.ac.id\/id\/team-of-amazing-telkom-university\/\">IO<\/a>)***<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Internet Marketing, the 6th Online Joint Class Telkom University &amp; MMU. Dr. Lew Sook Ling, a lecturer of Multimedia University Malaysia sucessfully delivered material: \u201cInternet Marketing\u201d on the 6th session of the Online Joint Class Telkom University &amp; Multimedia University Malaysia, supported by Passage 2 Asean in August 21st, 2020. In this session, Dr. Lew [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":10135,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news"],"_links":{"self":[{"href":"https:\/\/io.telkomuniversity.ac.id\/id\/wp-json\/wp\/v2\/posts\/10134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/io.telkomuniversity.ac.id\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/io.telkomuniversity.ac.id\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/io.telkomuniversity.ac.id\/id\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/io.telkomuniversity.ac.id\/id\/wp-json\/wp\/v2\/comments?post=10134"}],"version-history":[{"count":1,"href":"https:\/\/io.telkomuniversity.ac.id\/id\/wp-json\/wp\/v2\/posts\/10134\/revisions"}],"predecessor-version":[{"id":10136,"href":"https:\/\/io.telkomuniversity.ac.id\/id\/wp-json\/wp\/v2\/posts\/10134\/revisions\/10136"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/io.telkomuniversity.ac.id\/id\/wp-json\/wp\/v2\/media\/10135"}],"wp:attachment":[{"href":"https:\/\/io.telkomuniversity.ac.id\/id\/wp-json\/wp\/v2\/media?parent=10134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/io.telkomuniversity.ac.id\/id\/wp-json\/wp\/v2\/categories?post=10134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/io.telkomuniversity.ac.id\/id\/wp-json\/wp\/v2\/tags?post=10134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}